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| it's a dragon ball z reference for those who do not know |
The Art of Social Media: Power Tips for Power Users
In Guy Kawasaki and Peg Fitzpatrick's book, they go over the step by step breakdowns and myth-busting that goes with learning about social media, which platforms perform for what functions, and the different methods and techniques to make your online presence an overall powerhouse.
For tying in with the book, there isn't much I can immediately say directly connects with Pryor's teaching, except for maybe getting to be more knowledgeable about your subject and reaching out with a strong media presence that can muster more social capital your way. It definitely enhances the understanding of thinking out of the box and goes pretty in depth on how to make going online a streamlined process with easy on-boarding.
If I did have to create an assignment based around what was taught with this book, I would actually have students take one of their hobbies, something they are genuinely passionate about, and create a social media presence as a sort of "fan account" using the tools included and have them work on creating some fun daily content without any pressure besides just posting, and by the end of the semester have them do a reflection on what they experienced that can be done with a company or start-up and apply that to their own projects.
The biggest "aha" moment for me was with Guy explaining that some of his most viral stuff actually came with planning, that there is buildup to a tweet getting picked up by just the right people to increase exposure and making overall virality seem doable on an individual level, which blew me out of the water a bit as I always saw going viral as a merely accidental occurrence.
Finding something you (or anyone) care(s) about is so so important. It takes all types to make the world go 'round, so hopefully there is an interest and an availability for every position. It's a terrible feeling to slave away at something that doesn't interest you in the slightest bit. Even with things that you love, there will be days when it is a struggle, so to have that feeling every day for something you don't feel connected to is awful.
ReplyDeleteHey Daniel, I really liked reading your view of Guy Kawasaki and Peg Fitzpatrick's book. I think your assignment is very similar to mine and such a great idea. I liked your perspective of what your "aha" moment was. Overall I really enjoyed reading your blogpost.
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