7a. Testing testing, I already used this intro but whatever

Alright kids, enough playing around. We're going in on our ideas, so let us get into the ring.

Product Idea: Facial ID Protective Infrared light

The Who

People, gender neutral around the ages 24-45, seeking to protect facial features from current Infrared cameras used in general surveillance. Specification of field of work can include security, espionage, government and private sector citizens.

The What

Private citizens are constantly surrounded by surveillance cameras, whether they realize it or not. A majority of that time spent in front of cameras, computers and algorithms constantly analyze and save that information without your consent and is used for profit generation without any form of compensation.

The Why

The ease of integrating data collection systems into existing infrastructure is extremely easy. Companies and locations of public interest use cameras for security purposes, and the vast majority of cameras can be equipped with technology and sensors relatively easily without incurring costs on surveillance tech consumers, but the cost of those technologies comes from the infringement of privacy of civilians who didn't want their faces and every day habits to be analyzed and turned into systems meant to exploit exposure and hidden trends to increase profits.

We must First Hypothesize!

Testing the who

In general, any consumer concerned about their privacy will be the main audience. beyond the private sector, government bodies may be interested in the product as a means for spies to fight against facial recognition systems and adds a new layer of identity protection. The technology runs the risk of falling into the hands of people who may seek to do illicit acts, but the technology is easy to assemble with homemade versions of the product in mind and many wouldn't want a paper trail directly connected to a public company.

Testing the what

There are security systems that do not use Infrared light as the means of illumination, some may be through heat although they do not capture facial features as well. The requirement of using the product in mind is the use of a hat, the first design idea being a baseball style cap that may be broadened later, so those seeking not to have a hat would require different means of organization for protecting their face from cameras.

Testing the why

This one is a little tricky, because there is the bureaucratic reasons for the protection of people's data to be secured, some believe it is a corporate issue that means of security that don't require extreme surveillance capabilities in low focus areas. 

We've brainstormed enough, its time for 

Interview Review!

 Interview consensus

In the first interview the person raised a unique point in the fact that people posting photos of themselves online can lead to abuse or analysis online, and while that is true in the case of people who are trying to maintain high levels of privacy and security, as I am probably tailoring this to people who may be more vulnerable to security flaws and may want protections, that shouldn't be too much of a cause for concern since my ideal prototypical consumer will reduce the risk of posting their own faces by not doing so. 

All the interviews went over the battery life . Batteries wouldn't be an issue as handheld devices and wireless charging have created an environment where power and charging are not inconvenient, and since my product has a single use for it's power source, there can be an easy draw of battery power and the loss of it can be mitigated.

the first and fourth interview brought up interesting points about how the market of people in every day situations may not be as aware of privacy concerns and data collection. I can't shift consumer attention in the market, but Tim Ferriss (If you know him you're either sick of him or love him) brought up an interesting observation that if you cover the extremes of customers, the middle prototypical consumer will find their way to the product. Marketing for everyone may mean you lose your marketing for no one.

the second interview in particular questioned the way I would tackle this small form of surveillance, and albeit it is a massive one to tackle since governments want to produce more modes of surveillance, taking it into our own hands is a strong message that can even add to the product story.