12a. The power is in the wallet

In the world of privacy, it's not just how to protect it, even the very act of purchasing can be scrutinized without proper measures. With that in mind, we can talk a little bit about who may be interested in buying and how they might want to purchase.

Segment

My first target audience can be the people I am closest to: Journalists! more specifically, I would prefer to talk to investigative journalists as they are the closest to involving themselves in compromising situations with the law and those who may be breaking it.

Buyers

I was able to find one student who does investigative journalism, while the others are journalists in their won fields one being fashion and the other being a business journalist.

Need awareness

Across the board there are different times when the needs of the interviewees would need to be met. The fashion journalist has felt like they have been targeted by advertisements more invasively when they visit stores. This may be a combination of factors like banking data and mobile phone location tracking, but surveillance equipment in stores has begun to use facial recognition technology, and cutting off one avenue is still effective in combatting surveillance. The business journalist has a very targeted need, in that while he hasn't reached a level of professional reach to interview larger players in business, he recognizes the issue of privacy and surveillance between different companies, photography and facial recognition systems being used at all businesses for security purposes could also feed data to competitors. The ability to move between companies privately and without letting oneself be identified could mean confidentiality of interviews or confidants in business can be easier to secure. The investigative journalist is the most frequent user, as there are a variety of security issues with the sector of the industry most involved with the oversight and critique of the government.

Info search

Everyone starts with a google search. Plain and simple. In the case of privacy protection, there is limited information as there is no consumer protection required by the business and internet sector with collecting data, so most of privacy protection online is merely mitigating access to compromising info. For physical privacy, there are other products that I mentioned in the previous post, but many do not work in professional settings or don't operate well with operational security measures. 

Summation

The general search terms and search parameters make it easy to be found through search engines. The general public can use the product relatively often enough to possibly warrant a purchase but more niche demographics would be more productive in targeting.

Conclusion

Online search for the segment of the market are easily accessible with minor search engine optimization and quality product testing and performance.